Tampa Bay's New Destination for Apparel: Say Hello to The Borough

Tampa Bay's New Destination for Apparel: Say Hello to The Borough

Hey there, Tampa Bay! We've got some exciting news to share—Fowler Ave is getting a makeover. Say goodbye to the old and say hello to The Borough!

Fowler Ave evolving

You might be wondering, "What's the deal with the rebranding?" Well, we've heard your feedback and wanted to clear things up a bit. With the Fowler Avenue NIL collective making huge strides to boost the income of student athletes, we thought it was best to decrease the confusion between the two sites. This gave us the opportunity to shake things up and reemerge as The Borough—a fresh new identity that Hillsborough residents are familiar with while sporting all the same Tampa Bay charm you know and love!

Along with our fancy new name comes a shiny new website and a lineup of redesigned products that are guaranteed to make your inner Tampa Bay fan jump for joy. From sleek tees to Dad hats, we've got something for everyone.

The Tampa Bay Tee

Oh, and did we mention discounts? The Borough is all about spreading the love, so we're offering more discounts across the site than ever before. To celebrate the launch the new site, The Borough is offering 15% off all orders until the end of February! Use code: GrandOpening15 at checkout. This is 5% more than the new customer sign up discount so take advantage while you can. Plus, if your shopping cart is eligible, you can score free shipping on your order. 

We've got big plans to expand our collection and cover Tampa Bay as a whole. From the coolest people to the hottest sports and the most vibrant culture, we're here to celebrate it all!

We can't wait to show you what we've been cookin' up. Get ready to rep Tampa Bay in style, because at The Borough, the Bay's the limit!

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