The Tampa You Remember. The Tampa You've Yet To Discover.

From legendary neighborhood hangouts to hidden gems worth exploring, discover the stories and places that make Tampa the most unique destination in Florida. 

  • Remember Tampa

    The local legends, lost landmarks, and memories that shaped the city. 

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  • Discover Tampa

    Unique experiences and places worth exploring, curated with a local perspective.

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Stories from The Borough

A Forgotten Staple on Tampa's 42nd Street

The story of The Greenery and the memories that still connect generations of USF students. 

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Featured Picks

About The Borough

The Borough (formerly Fowler Ave), is your go-to destination for unique apparel representing the vibrant spirit of Tampa Bay. Named after Hillsborough County, we're dedicated to showcasing the pride and passion of the local community. Explore our collection and join us in celebrating the extraordinary people, sports, and culture that make Tampa Bay a truly special place.

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Popular Picks

These Popular Picks tees from The Borough should scratch the itch to... 

Popular Picks

Tampa Bay Dad Hat

Tampa Bay Dad Hat

Tampa Bay Dad Hat

$28.00 USD
$28.00 USD
The Greenery Tee

The Greenery Tee

The Greenery Tee

$27.00 USD
$27.00 USD

  • Castor Beach

    Take a peek at this redesigned tee to honor the best beach on a college campus east of the Mississippi.

  • Who are we?

    The Borough is your destination for fan gear to represent your hometown teams and old Tampa stomping grounds. Our focus is to provide unique, high quality apparel that everyone around Tampa Bay can enjoy!

  • Relive the Glory Days

    Bulls Club Billiards is just the start of our journey to relive the glory days around Tampa Bay.

  • Free shipping on orders over $99

  • Free returns for misprinted or damaged items

  • All orders are made specifically for you!

Know Before You Order

New to The Borough?

Sign up for our e-mail list and receive a 10% off your first order!

Rest assured, we value your inbox and promise not to inundate you with spam. Our emails are designed to keep you informed about all the latest happenings at The Borough.

Your Order on Demand

Our magic begins the moment you hit order, crafting each piece just for you. While it takes a tad longer to reach you, it's worth the wait. By producing on demand, we're cutting down on excess, so here's to you for choosing consciously!

Free Shipping?

Free shipping is earned for all orders over $99.

Returns

We offer store credit for items that fall short of our quality standards.

Unfortunately, we're unable to accept returns for sizing discrepancies at this time. If you're between sizes, opt for the larger size as our tees may shrink slightly.